Agentic Business Intelligence,

connected to your live data.

abi. connects to your CRM, your revenue and your marketing data, and listens to your team through interviews and the documents you already have. Then it tells you whether the plan is actually working, week by week. Not dashboards. Intelligence.

Start with abi.

Includes SIGNAL Academy.

abi. AI Insights: this week's opportunity, alert and trend, written from your own pipeline and revenue data.

Every dashboard shows you what happened. abi. shows you whether it should have.

Your abi. Launchpad defines your ICP, goals and 90-day roadmap as the benchmark. Your Clone, your interviews and your documents keep the model honest about how the work behind the numbers actually runs.

Every dashboard shows you what happened. abi. shows you whether it should have.

A benchmark view showing monthly recurring revenue and active users against a defined ICP and a 90 day roadmap.

Your abi. Launchpad

Defines your ICP, goals, and 90-day roadmap as the benchmark for everything abi. measures.

Your abi. Launchpad

Defines your ICP, goals, and 90-day roadmap as the benchmark for everything abi. measures.

Your abi. Launchpad

Defines your ICP, goals, and 90-day roadmap as the benchmark for everything abi. measures.

abi. Connected: HubSpot, Stripe and GA4 syncing live.

Live Data, Connected

HubSpot or Pipedrive pipeline, Stripe revenue and GA4 marketing data, synced automatically.

Live Data, Connected

HubSpot pipeline, Stripe revenue and GA4 marketing data, synced automatically.

Live Data, Connected

HubSpot or Pipedrive pipeline, Stripe revenue and GA4 marketing data, synced automatically.

abi. Weekly Insight: a GTM health score with three insights and one priority action.

Weekly AI Analysis

Every Monday: updated GTM Health Score, 3 insights, and 1 priority action.

Weekly AI Analysis

Every Monday: updated GTM Health Score, 3 insights, and 1 priority action.

Weekly AI Analysis

Every Monday: updated GTM Health Score, 3 insights, and 1 priority action.

abi. Progress: month-on-month trend lines measured against your own strategy rather than generic benchmarks.

Progress Tracked

Month-on-month trend lines, measured against your own strategy, not generic benchmarks.

Progress Tracked

Month-on-month trend lines, measured against your own strategy, not generic benchmarks.

Progress Tracked

Month-on-month trend lines, measured against your own strategy, not generic benchmarks.

Six views. Everything your GTM motion needs.

Everything your GTM motion needs, in one dashboard.

Six views. Everything your GTM motion needs.

Everything your GTM motion needs, in one dashboard.

Six views. Everything your GTM motion needs.

Everything your GTM motion needs, in one dashboard.

Home: GTM Health

Your GTM Health Score (1–10) with weekly trend, 4 headline metrics, and this week's AI insight.

Home: GTM Health

Your GTM Health Score (1–10) with weekly trend, 4 headline metrics, and this week's AI insight.

Home: GTM Health

Your GTM Health Score (1–10) with weekly trend, 4 headline metrics, and this week's AI insight.

Pipeline

Live deal pipeline from HubSpot or Pipedrive. ICP-fit scoring, deal velocity, and win and loss analysis.

Pipeline

Live deal pipeline from HubSpot or Pipedrive. ICP-fit scoring, deal velocity, and win and loss analysis.

Pipeline

Live deal pipeline from HubSpot or Pipedrive. ICP-fit scoring, deal velocity, and win and loss analysis.

Revenue (Max)

MRR and ARR from Stripe. New vs. expansion vs. churn, and revenue against your 90-day target.

Revenue (Max)

MRR and ARR from Stripe. New vs. expansion vs. churn, and revenue against your 90-day target.

Revenue (Max)

MRR and ARR from Stripe. New vs. expansion vs. churn, and revenue against your 90-day target.

Marketing (Pro)

Website traffic by source from GA4, lead volume and quality, and which channels drive ICP-fit pipeline.

Marketing (Pro)

Website traffic by source from GA4, lead volume and quality, and which channels drive ICP-fit pipeline.

Marketing (Pro)

Website traffic by source from GA4, lead volume and quality, and which channels drive ICP-fit pipeline.

AI Insights

Weekly AI-generated report: 3 insights and 1 action, plus a monthly GTM delta and opportunity alerts.

AI Insights

Weekly AI-generated report: 3 insights and 1 action, plus a monthly GTM delta and opportunity alerts.

AI Insights

Weekly AI-generated report: 3 insights and 1 action, plus a monthly GTM delta and opportunity alerts.

SIGNAL Academy

Full 6-module GTM training with quizzes, XP, and a leaderboard. All 3 certifications included in every plan.

SIGNAL Academy

Full 6-module GTM training with quizzes, XP, and a leaderboard. All 3 certifications included in every plan.

SIGNAL Academy

Full 6-module GTM training with quizzes, XP, and a leaderboard. All 3 certifications included in every plan.

From signup to insight in under 30 minutes.

Connect once. Get your first GTM Health Score the following Monday.

From signup to insight in under 30 minutes.

Connect once. Get your first GTM Health Score the following Monday.

From signup to insight in under 30 minutes.

Connect once. Get your first GTM Health Score the following Monday.

Connect Your Tools

HubSpot or Pipedrive in under 5 minutes via a read-only token. Stripe and GA4 connect just as fast.

Logos of tools outward, illustrating easy integration with no engineering required.

Get Your Weekly Report

Every Monday: an updated GTM Health Score, 3 insights and 1 priority action, grounded in your own data.

Gauge showing levels of user engagement, with tags for high and low engagement percentages.

Take Grounded Action

Make decisions backed by live numbers, not gut feel. Track progress month over month against your own strategy.

A GTM health score of 72, up 6 on last month, with a re-run diagnostic control.

Integrations

Connects to the tools you already use.

HubSpot, Pipedrive, Stripe and GA4, all read-only, so your data stays exactly where it is.

Start with abi. Pro

Choose the best plan that suits you

Flexible pricing built for every stage, from startup to scale, with no hidden fees.

Choose the best plan that suits you

Flexible pricing built for every stage, from startup to scale, with no hidden fees.

Choose the best plan that suits you

Flexible pricing built for every stage, from startup to scale, with no hidden fees.

abi. Pro

£149/month

AI interviews and document reading, for teams ready to find what the map alone cannot show.

What's included

10 AI interviews included

10 documents read into your map

abi. Clone: build, export and present, free

Quick wins, timings and coverage included

3 seats included · Email support

Start with abi. Pro

For growing teams

abi. Max

£497/month

Full-team interviews, more documents, and unlimited seats for growing organisations.

What's included

50 AI interviews included

50 documents read into your map

abi. Clone: build, export and present, free

Quick wins, timings and coverage included

Unlimited seats included

Start with abi. Max

abi. Pro

£149/month

AI interviews and document reading, for teams ready to find what the map alone cannot show.

What's included

10 AI interviews included

10 documents read into your map

abi. Clone: build, export and present, free

Quick wins, timings and coverage included

3 seats included · Email support

Start with abi. Pro

For growing teams

abi. Max

£497/month

Full-team interviews, more documents, and unlimited seats for growing organisations.

What's included

50 AI interviews included

50 documents read into your map

abi. Clone: build, export and present, free

Quick wins, timings and coverage included

Unlimited seats included

Start with abi. Max

A smarter way to grow with data

Turn complex metrics into clear insights that help you make better decisions, faster.

A smarter way to grow with data

Turn complex metrics into clear insights that help you make better decisions, faster.

A smarter way to grow with data

Turn complex metrics into clear insights that help you make better decisions, faster.

Other Tools

Fragmented data

Zero insights

Outdated methodologies

Non ai-native

Reactive decision making

All your metrics, one platform

Reports generate instantly

Insights tailored to your goals

AI suggests your next move

Clear path to consistent growth

Other Tools

Fragmented data

Zero insights

Outdated methodologies

Non ai-native

Reactive decision making

All your metrics, one platform

Reports generate instantly

Insights tailored to your goals

AI suggests your next move

Clear path to consistent growth

Other Tools

Fragmented data

Zero insights

Outdated methodologies

Non ai-native

Reactive decision making

All your metrics, one platform

Reports generate instantly

Insights tailored to your goals

AI suggests your next move

Clear path to consistent growth

Common questions, clear answers

Here are answers to the most common things people ask before getting started.

Common questions, clear answers

Here are answers to the most common things people ask before getting started.

Common questions, clear answers

Here are answers to the most common things people ask before getting started.

Do you support Salesforce?

HubSpot and Pipedrive today, with Salesforce on the roadmap for Q4 2026. Stripe and GA4 are supported now too.

How long does setup take?

How does pricing work?

Can I cancel anytime?

Is there a free trial?

Do you support Salesforce?

HubSpot and Pipedrive today, with Salesforce on the roadmap for Q4 2026. Stripe and GA4 are supported now too.

How long does setup take?

How does pricing work?

Can I cancel anytime?

Is there a free trial?

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The Compliance Work Your Clients Cannot Do Themselves

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How to Price AI Work When the Cost of Delivery Changes Every Month

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Making the Shift: From MSP to AI and Automation Consultancy

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