One platform, three steps, two plans.
Map a client, see what is worth fixing, sell it and build it. Start free. Pay when there is a client to map.
1
abi. interviews their team by private link, reads their documents and builds a working model of the business: every person, process and system, and how the work moves between them.
2
Every process carries its hours a month and its cost at the client’s own rates. abi. ranks the work that costs most and shows where two people describe the same job differently, which is usually where the money is.
3
The case is costed before you walk in. abi. Studio turns the process into a workflow your engineers can import into n8n or Make, and abi. Governance keeps a register of every AI agent you put live.
Plus, inside Pro and Max: abi. Launch, SIGNAL and abi. Academy, Governance, Polaris, Outgrown and every connector.
| Free | abi. Pro | abi. Max | |
|---|---|---|---|
| Price | £0, no card | £149 a month | £497 a month |
| Your own business map | Yes | Yes | Yes |
| Client maps | 5 | 100 | 100 |
| Editing, presenting, exporting, branded exports | Yes | Yes | Yes |
| AI (interviews, documents, Ask abi., Docs, Call Review) | No | 1,000 credits a month | 5,000 credits a month |
| abi. Launch reports | No | 1 a month | 3 a month |
| SIGNAL and abi. Academy | No | 10 people | Everyone in the organisation |
| Studio, Governance, Polaris, Outgrown, every connector, deal scoring, weekly AI reports | No | Yes | Yes |
Free
- Price
- £0, no card
- Your own business map
- Yes
- Client maps
- 5
- Editing, presenting, exporting, branded exports
- Yes
- AI (interviews, documents, Ask abi., Docs, Call Review)
- No
- abi. Launch reports
- No
- SIGNAL and abi. Academy
- No
- Studio, Governance, Polaris, Outgrown, every connector, deal scoring, weekly AI reports
- No
abi. Pro
- Price
- £149 a month
- Your own business map
- Yes
- Client maps
- 100
- Editing, presenting, exporting, branded exports
- Yes
- AI (interviews, documents, Ask abi., Docs, Call Review)
- 1,000 credits a month
- abi. Launch reports
- 1 a month
- SIGNAL and abi. Academy
- 10 people
- Studio, Governance, Polaris, Outgrown, every connector, deal scoring, weekly AI reports
- Yes
abi. Max
- Price
- £497 a month
- Your own business map
- Yes
- Client maps
- 100
- Editing, presenting, exporting, branded exports
- Yes
- AI (interviews, documents, Ask abi., Docs, Call Review)
- 5,000 credits a month
- abi. Launch reports
- 3 a month
- SIGNAL and abi. Academy
- Everyone in the organisation
- Studio, Governance, Polaris, Outgrown, every connector, deal scoring, weekly AI reports
- Yes
Prices exclude VAT. Monthly, cancel any time. Your maps stay yours on the free plan if you cancel.
What a credit buys.
What
Credits
An AI interview
40
A document read into the map
15
A scan
20
A Call Review or a Studio review
25
A version of the Operations Manual
25
An import
10
A question to abi.
5
Polaris, maps, editing, presenting, exporting
0
abi. asks before she spends a credit, every time. The monthly credits reset each month. Need more? Buy credits in Settings: bought credits never expire and are used only after the month’s run out.
Pro and Max are the same platform.
Every product and every connector is in both. Two things differ: credits (1,000 or 5,000 a month) and SIGNAL seats (10 people or everyone). If you will run more than about 25 interviews a month, or more than ten people need SIGNAL, choose Max.
Not sure yet? We will map your first client with you.
Five working days, on a Pro trial.
No. It has no end date. AI features need Pro or Max.
Yes, any time, from Settings. Upgrades start straight away.
They stay, on the free plan. You keep your own map and five client maps editable.
The monthly allowance resets each month. Credits you buy never expire.
No. Seats are included: 10 on Pro, everyone on Max. Interviewees never take a seat.
The terms and the privacy notice say where, and they are kept current. We do not offer a choice of region yet.
A trading name of Adam Salley, sole trader, in the UK. See About.
Product
© 2026 OurIdea.ai, a trading name of Adam Salley, sole trader.
The abi. platform, this site, the Directory and the Cube are run by OurIdea.ai. Each has its own privacy notice because each handles data differently.