Because it costs us almost nothing to run, and because a business that can see itself clearly usually wants the next step. We would rather you find that out for yourself.

FREE · NO CARD REQUIRED

Build a clone of

your business. Free.

abi. Clone models your organisation as a working 3D replica: every department, every role, every system, and every process that runs between them. Building your Clone is free and it stays yours.

Build your Clone free

See a live example

You can build your first map without creating an account. It comes with you when you sign up.

abi. Clone: the 3D map of an organisation, with people, processes and systems on stacked planes and the details panel open.

Do not start from a blank page: pick the business nearest yours and a working draft map appears in seconds.

IT services / MSP

Agency

SaaS

Accountancy

Ecommerce

The Problem

Nobody has ever seen your whole business at once.

Your org chart shows reporting lines, not work. Your process docs describe how things were meant to run when someone last wrote them down. The truth sits in the heads of the people doing the job, and it has never been in one place.

That is why the same question keeps costing you money. Which tool is duplicated across three teams. Who is the single point of failure. Where does a job wait two days for one person to come back from leave.

Your Clone is free. Genuinely.

No card, no trial timer, no expiry.

Your Clone is free. Genuinely.

No card, no trial timer, no expiry.

Your Clone is free. Genuinely.

No card, no trial timer, no expiry.

Your organisation in four layers, leadership, departments, processes and systems, connected by the work that flows between them.

Your whole organisation, in one view

Departments, roles, systems and processes on four stacked planes, connected by the work that flows between them. Rotate it, isolate a department, present it on a screen.

Your whole organisation, in one view

Departments, roles, systems and processes on four stacked planes, connected by the work that flows between them. Rotate it, isolate a department, present it on a screen.

Your whole organisation, in one view

Departments, roles, systems and processes on four stacked planes, connected by the work that flows between them. Rotate it, isolate a department, present it on a screen.

Your real tech stack, branded

Every system appears with its actual logo and brand colour, shaped by what it does. CRM, finance, engineering, comms, security. You will spot the duplicates immediately.

Your real tech stack, branded

Every system appears with its actual logo and brand colour, shaped by what it does. CRM, finance, engineering, comms, security. You will spot the duplicates immediately.

Your real tech stack, branded

Every system appears with its actual logo and brand colour, shaped by what it does. CRM, finance, engineering, comms, security. You will spot the duplicates immediately.

Export options for your Clone: PDF report, PNG map, read-only share link and CSV data, with no card, no trial timer and no expiry.

Yours to keep and export

Build it by hand in minutes. Export it, share it, present it. No card, no trial timer, no expiry. It is a clone of your business, so it belongs to you. Any map can be shared as a live, view-only page, and the link can be revoked at any time.

Yours to keep and export

Or let abi. interview your team and find what you cannot.

A Clone you build by hand knows what you already know. abi. interviews every person in your organisation, by voice or text, for about twenty minutes each, following the workarounds and flagging where accounts differ.

Or let abi. interview your team and find what you cannot.

AI Intake Interviews

For your whole team, by voice or text.

AI Intake Interviews

For your whole team, by voice or text.

AI Intake Interviews

For your whole team, by voice or text.

Quick Wins, Ranked and Priced

In hours per month and pounds per year.

Quick Wins, Ranked and Priced

In hours per month and pounds per year.

Quick Wins, Ranked and Priced

In hours per month and pounds per year.

Where Accounts Differ

Because that is usually where the process is broken.

Where Accounts Differ

Because that is usually where the process is broken.

Where Accounts Differ

Because that is usually where the process is broken.

Coverage by Department

So you know what is still guesswork.

Coverage by Department

So you know what is still guesswork.

Coverage by Department

So you know what is still guesswork.

Process Timings and Heatmap

Showing where the hours actually go.

Process Timings and Heatmap

Showing where the hours actually go.

Process Timings and Heatmap

Showing where the hours actually go.

Document Ingestion

For your SOPs, playbooks and checklists.

Document Ingestion

For your SOPs, playbooks and checklists.

Document Ingestion

For your SOPs, playbooks and checklists.

See abi. Pro and abi. Max

Two ways to build your Clone.

Add your team by hand, or invite them to interview with abi.

Two ways to build your Clone.

Add your team by hand, or invite them to interview with abi.

Two ways to build your Clone.

Add your team by hand, or invite them to interview with abi.

Build or interview

Add your departments and systems by hand, or invite your team and let abi. interview them.

Logos of tools outward, illustrating easy integration with no engineering required.

Build or interview

Add your departments and systems by hand, or invite your team and let abi. interview them.

Watch it assemble

Your organisation builds itself into an exploded 3D map as answers come in.

Refine and act

Confirm what is right, flag what is wrong, and work the ranked list of quick wins.

A document is a candidate, never a fact

A document tells you how work is supposed to happen. The people doing it tell you how it really happens. abi. keeps the two apart and shows you the gap, instead of quietly merging them into one tidy diagram that is wrong.

Your Clone is yours.

You own your Clone, your processes and your interview responses. abi. Clone is a process mapping tool, not a monitoring tool, and we never present your team's answers as a performance record.

Your Clone is yours.

You own your Clone, your processes and your interview responses. abi. Clone is a process mapping tool, not a monitoring tool, and we never present your team's answers as a performance record.

Your Clone is yours.

You own your Clone, your processes and your interview responses. abi. Clone is a process mapping tool, not a monitoring tool, and we never present your team's answers as a performance record.

Read the terms

Common questions with Clear answers

Here are answers to the most common things people ask before getting started.

Common questions with Clear answers

Here are answers to the most common things people ask before getting started.

Common questions with Clear answers

Here are answers to the most common things people ask before getting started.

Is the Clone really free?

Yes. Building your Clone, editing it, exporting it and presenting it are free on any account, with no card and no time limit. AI interviews are part of abi. Pro and abi. Max.

Why is it free?

How long does it take?

Do my team need accounts?

Can I use it for appraisals?

What if someone gives a wrong answer?

Helpful insights to help you grow

Practical writing on go-to-market, process and AI for founders, sales leaders and MSPs.

Growth

What an MSP Automation Service Line Actually Contains

MSP automation services are a service line, not a skill. The five parts it needs before you can quote it, deliver it and renew it, and which of them you already have.

Growth

The Automation Your Client Will Pay For Is Not the One They Asked For

Which processes to automate first for an MSP client: not the one they named on the call, but the one that passes through the most hands. How to find it, cost it and sell it in a week.

Operations

What to Do When Two Systems Disagree About Who Your Customer Is

A single source of truth is a decision about which system wins per field, not a migration. How to settle who owns the customer record without a rebuild.

Growth

The Compliance Work Your Clients Cannot Do Themselves

MSP AI governance services: what the AI Act actually requires now, the provider trap that catches MSPs, and how to package governance as a retainer.

Growth

How to Price AI Work When the Cost of Delivery Changes Every Month

An MSP AI pricing model that survives variable token costs: split the contract into three, pick a consumption structure, and fix the agreement before you sell.

Growth

Making the Shift: From MSP to AI and Automation Consultancy

MSP to AI consultancy: 48% of MSPs say clients want AI most and 13% earn from it. The gap, why MSPs are best placed to close it, and a twelve-month plan.

View all

Build your Clone. It is free, and it is yours.

No card required. Two minutes to your first department.

Build your Clone