How to use abi.
Step-by-step guides for every part of the platform, from your first map to your first workflow. Can’t find it? Ask abi. inside the app, or write to us.
How it fits together
One model of how your business runs. Everything else reads from it, or writes into it.
Interviews, documents and abi. Capture all feed one model: your Clone.
abi. Studio, abi. Governance, abi. Intelligence and abi. funnel each read that model.
abi. Polaris reads all of it and changes none of it.
SIGNAL is the method your team sells with.
The model
Free. Everything else reads from it.
abi. Clone
A working model of how your organisation runs: departments, roles, systems and the processes between them. Free to build by hand. Reading documents into it is part of Pro and Max.
abi. Capture
A browser extension that records which systems someone moves between, and for how long. It does not record screen contents, keystrokes or files, and records nothing while it is off.
GTM health score
Eight questions about how your go-to-market runs, scored out of ten, answered while you build your Clone. A self-assessment, not a measurement.
What reads the model
Included with abi. Pro and abi. Max.
abi. Studio
Turns a process on your Clone into an automation you can export to n8n or Make. It designs and exports. It does not run or monitor anything you build.
abi. Governance
A register of the AI agents in your business: an owner, a risk tier, the controls that tier calls for, and a screening against the EU AI Act. Not legal advice, and not a certification. The guide is inside the product.
abi. Intelligence
Pipeline, revenue and marketing from the tools you already run, on one health score, with three insights and one priority action every Monday.
abi. funnel
For consultants and MSPs on abi. Pro and abi. Max: reads every client map you hold and raises evidenced opportunities, with the risk story and the sales case side by side.
abi. Polaris
The owner’s view: five questions about the business, answered from everything the platform already knows. It observes and reports. It never acts.
Start somewhere else
Bought once, or on their own.
abi. Launch
The go-to-market plan for a new service or a new company, from live market research. Part of abi. Pro and abi. Max.
SIGNAL
One sales methodology, taught in an Academy with scenarios and certification, and used to score real deals and calls. Included with Pro and Max, or bought on its own.
abi. Clone for consultants
Five client maps free on top of your own. Map the client before you quote, and export it under your own brand.
Everything here is free to try. The Clone costs nothing to build and needs no card.
Product
© 2026 OurIdea.ai, a trading name of Adam Salley, sole trader.
The abi. platform, this site, the Directory and the Cube are run by OurIdea.ai. Each has its own privacy notice because each handles data differently.