Launching something new? Start with the plan.

A new service for your clients, or a new company or product. abi. Launch researches your market live and hands you the plan: who to sell it to, how to position and price it, and what to do for the next 90 days. Part of abi. Pro and abi. Max.

Start with abi. Pro

abi. Launch report: the GTM score and an eight-dimension health scorecard rated green, amber and red.

Two kinds of plan

A NEW SERVICE

A GTM health scorecard of 6.1 out of 10 across eight dimensions, with three priority fixes flagged.

Launch it to your clients and your market

For an MSP adding a managed AI service, a new support tier or a new practice: an 8-dimension GTM scorecard, your ideal customer, positioning, channels and a 30/60/90-day roadmap.

Launch it to your clients and your market

For an MSP adding a managed AI service, a new support tier or a new practice: an 8-dimension GTM scorecard, your ideal customer, positioning, channels and a 30/60/90-day roadmap.

Launch it to your clients and your market

For an MSP adding a managed AI service, a new support tier or a new practice: an 8-dimension GTM scorecard, your ideal customer, positioning, channels and a 30/60/90-day roadmap.

A NEW COMPANY OR PRODUCT

The strategy document: your go to market in plain language, written for your startup.

Launch something you have built

For something that has not sold yet: a launch readiness score, positioning and beachhead customer, pricing, a first-100-customers playbook and a 90-day tracker you tick off as you go.

Launch something you have built

For something that has not sold yet: a launch readiness score, positioning and beachhead customer, pricing, a first-100-customers playbook and a 90-day tracker you tick off as you go.

Launch something you have built

For something that has not sold yet: a launch readiness score, positioning and beachhead customer, pricing, a first-100-customers playbook and a 90-day tracker you tick off as you go.

Ten Sections. One Complete Strategy.

Researched and written for your business, not a template.

Ten Sections. One Complete Strategy.

Researched and written for your business, not a template.

Ten Sections. One Complete Strategy.

Researched and written for your business, not a template.

The abi. Launch pack: GTM health scorecard, live market research, a ten section strategy and a 30, 60 and 90 day roadmap.

ICP & Positioning

Who your real customer is and how to position against your market, built on live research.

ICP & Positioning

Who your real customer is and how to position against your market, built on live research.

ICP & Positioning

Who your real customer is and how to position against your market, built on live research.

Live research rather than a template: your inputs feed market size, competitor set, channel mix and pricing power to ground the strategy in your reality.

Channel & Sales Strategy

Where to find your customers, how to reach them, and where your conversion process leaks.

Channel & Sales Strategy

Where to find your customers, how to reach them, and where your conversion process leaks.

Channel & Sales Strategy

Where to find your customers, how to reach them, and where your conversion process leaks.

GTM Health Scorecard

An 8-dimension RED/AMBER/GREEN audit of your current GTM position.

GTM Health Scorecard

An 8-dimension RED/AMBER/GREEN audit of your current GTM position.

GTM Health Scorecard

An 8-dimension RED/AMBER/GREEN audit of your current GTM position.

An abi. Launch report in the app: a GTM score of 41 and the eight-dimension health scorecard rated red, amber and green.

30/60/90-Day Roadmap

A prioritised, named action plan. Start executing the day your pack lands.

30/60/90-Day Roadmap

A prioritised, named action plan. Start executing the day your pack lands.

30/60/90-Day Roadmap

A prioritised, named action plan. Start executing the day your pack lands.

Consultant Output. Without the Consultant.

The output of a £5,000 strategy engagement, included in abi. Pro and abi. Max.

Consultant Output. Without the Consultant.

The output of a £5,000 strategy engagement, included in abi. Pro and abi. Max.

Consultant Output. Without the Consultant.

The output of a £5,000 strategy engagement, included in abi. Pro and abi. Max.

Live Market Research

Built on what is happening in your market right now, not outdated playbooks.

Live Market Research

Built on what is happening in your market right now, not outdated playbooks.

Live Market Research

Built on what is happening in your market right now, not outdated playbooks.

GTM Health Scorecard

An 8-dimension RED/AMBER/GREEN audit of your current GTM position.

GTM Health Scorecard

An 8-dimension RED/AMBER/GREEN audit of your current GTM position.

GTM Health Scorecard

An 8-dimension RED/AMBER/GREEN audit of your current GTM position.

Bespoke to You

Your company, your market, your competitors, named and analysed.

Bespoke to You

Your company, your market, your competitors, named and analysed.

Bespoke to You

Your company, your market, your competitors, named and analysed.

Delivered in Minutes

From intake form to finished pack in your dashboard. No waiting, no chasing.

Delivered in Minutes

From intake form to finished pack in your dashboard. No waiting, no chasing.

Delivered in Minutes

From intake form to finished pack in your dashboard. No waiting, no chasing.

A Doc You Can Share

A professional strategy document, ready for your team, board, or investors.

A Doc You Can Share

A professional strategy document, ready for your team, board, or investors.

A Doc You Can Share

A professional strategy document, ready for your team, board, or investors.

From Order to Strategy in 3 Steps

Tell us about your business and your plan appears in your dashboard in minutes.

From Order to Strategy in 3 Steps

Tell us about your business and your plan appears in your dashboard in minutes.

From Order to Strategy in 3 Steps

Tell us about your business and your plan appears in your dashboard in minutes.

Complete the intake form

Spend 15 minutes telling us about your business, customers, and goals.

Logos of tools outward, illustrating easy integration with no engineering required.

We research and build

Live web research on your market, then your scorecard and strategy report are generated.

Gauge showing levels of user engagement, with tags for high and low engagement percentages.

Your pack lands in your dashboard

A complete strategy document, ready to action from the moment it arrives.

The abi. GTM Strategy Pack: a ten section report with a health score of 6.1 out of 10 and a 30, 60 and 90 day roadmap, delivered to your dashboard.

Included. Everything You Need to Launch.

Part of abi. Pro and abi. Max: one plan a month on Pro, three on Max.

Included. Everything You Need to Launch.

Part of abi. Pro and abi. Max: one plan a month on Pro, three on Max.

Included. Everything You Need to Launch.

Part of abi. Pro and abi. Max: one plan a month on Pro, three on Max.

abi. Launch

Included

in abi. Pro (one plan a month) and abi. Max (three a month)

What's included

A new service or a new company or product

Live market and competitor research

GTM Health Scorecard, 8 dimensions

Positioning, pricing and channels

30/60/90-day roadmap and launch tracker

Start with abi. Pro

Common questions with Clear answers

Here are answers to the most common things people ask before getting started.

Common questions with Clear answers

Here are answers to the most common things people ask before getting started.

Common questions with Clear answers

Here are answers to the most common things people ask before getting started.

Is this actually personalised to my business?

Yes. The intake form captures your specific business context, industry, ICP, current GTM motion, competitive landscape. Every output is generated fresh from your inputs. Nothing is pre-written.

Launching something new? Start with the plan.

Two kinds of plan

Two kinds of plan

Two kinds of plan

Launch it to your clients and your market

Launch it to your clients and your market

Launch it to your clients and your market

Launch something you have built

Launch something you have built

Launch something you have built

Ten Sections. One Complete Strategy.

Ten Sections. One Complete Strategy.

Ten Sections. One Complete Strategy.

ICP & Positioning

ICP & Positioning

ICP & Positioning

Channel & Sales Strategy

Channel & Sales Strategy

Channel & Sales Strategy

GTM Health Scorecard

GTM Health Scorecard

GTM Health Scorecard

30/60/90-Day Roadmap

30/60/90-Day Roadmap

30/60/90-Day Roadmap

Consultant Output. Without the Consultant.

Consultant Output. Without the Consultant.

Consultant Output. Without the Consultant.

Live Market Research

Live Market Research

Live Market Research

GTM Health Scorecard

GTM Health Scorecard

GTM Health Scorecard

Bespoke to You

Bespoke to You

Bespoke to You

Delivered in Minutes

Delivered in Minutes

Delivered in Minutes

A Doc You Can Share

A Doc You Can Share

A Doc You Can Share

From Order to Strategy in 3 Steps

From Order to Strategy in 3 Steps

From Order to Strategy in 3 Steps

Complete the intake form

We research and build

Your pack lands in your dashboard

Included. Everything You Need to Launch.

Included. Everything You Need to Launch.

Included. Everything You Need to Launch.

abi. Launch

Included

Included

Common questions with Clear answers

Common questions with Clear answers

Common questions with Clear answers

Is this actually personalised to my business?

What if I don't like it?

How fast will I get my pack?

How is this different from asking ChatGPT?

Who is this for?