OurIdea.ai — Terms & Conditions
Last updated: 19 June 2026
Applies to ouridea.ai, app.ouridea.ai and all OurIdea.ai products (GTM Launchpad, SIGNAL & SIGNAL Academy, abi. Starter, abi. Pro, and the abi. Free plan Pulse)
These Terms & Conditions ("Terms") govern your access to and use of the OurIdea.ai website, the abi. platform application, GTM Launchpad, SIGNAL and SIGNAL Academy, and any other product or service we make available (together, the "Services"). By creating an account, starting a free plan or trial, or purchasing any Service, you agree to be legally bound by these Terms.
1. About us
Trading name: OurIdea.ai. Company: OurIdea Ltd. Registered in: England and Wales. Contact: adam@ouridea.ai.
In these Terms, "we", "us" and "our" mean OurIdea Ltd, trading as OurIdea.ai. "You" and "your" mean the individual or business entering into these Terms.
2. Our products
We provide AI-assisted go-to-market ("GTM") engineering products and services, currently comprising:
GTM Launchpad — a one-time AI-generated GTM strategy pack and assessment, delivered digitally (one-time purchase, £97).
SIGNAL & SIGNAL Academy — a GTM methodology and certification course, sold as 12 months of access on a per-seat or team basis (Per Seat, 5-seat, and 15-seat tiers, billed annually).
abi. — our GTM intelligence platform, available as: Free (limited access — AI Pulse assessment only — provisioned automatically on signup, no payment required); abi. Starter (full platform access, billed monthly, £149/month); abi. Pro (full platform access plus advanced features, billed monthly, £497/month); Trials (we may offer time-limited trials of Starter or Pro, currently 14 days; see section 5).
We may add, change, or retire products and plans over time. Current pricing and plan details are shown at checkout and in your account settings.
All outputs — including GTM Launchpad packs, SIGNAL Academy content, and abi.'s weekly health scores and AI-generated insights — are produced using a combination of artificial intelligence and structured frameworks. They are advisory in nature and do not constitute professional, legal, financial, tax, or investment advice. You acknowledge that the quality of outputs depends on the accuracy and completeness of the information and data you provide or connect.
3. Your account & responsibilities
You agree to provide accurate, complete and truthful information when signing up, completing an intake form, or connecting a third-party tool. You're responsible for all activity under your account, including any team members or seats you add (subject to your plan's seat limit). You must keep your login credentials confidential and use the Services only for lawful business purposes. You retain full responsibility for any business decisions you make based on our outputs — you should independently verify outputs before acting on them. Detailed rules on acceptable use are set out in our Acceptable Use Policy, which forms part of these Terms.
4. Payment terms
All prices are listed in GBP (£) unless otherwise stated, and exclude VAT unless stated otherwise. One-time purchases (GTM Launchpad) and annual purchases (SIGNAL) are payable in full at checkout. Monthly subscriptions (abi. Starter, abi. Pro) are billed in advance on a rolling monthly basis via Stripe, until cancelled. We reserve the right to change pricing at any time; price changes won't affect a purchase you've already confirmed, and existing subscribers get reasonable notice before any change takes effect on their next renewal. If a recurring payment fails, we'll attempt to retake payment and may suspend paid-feature access until payment succeeds or you cancel.
5. Free plan, trials & cancellation
Free plan: provisioned automatically on signup at no cost, AI Pulse assessment only; we may change or limit Free plan features at any time. Trials: where offered, give temporary access to Starter/Pro features for a stated period (currently 14 days); unless you cancel before the trial ends, we may ask you to add a payment method to continue, or your account reverts to Free — we won't auto-charge you without your agreement to start a paid subscription. Cancelling a subscription: cancel Starter or Pro any time from account settings or by emailing adam@ouridea.ai; takes effect at the end of the current billing period, no further charge. SIGNAL renewal: runs 12 months from purchase; if set to auto-renew, you'll get a reminder and a short cooling-off period after a renewal charge per our Refund & Cancellation Policy.
6. Refunds & your right to cancel
By purchasing a Service, you acknowledge that digital content or access typically begins immediately (or shortly after purchase), and that — to the extent permitted by the Consumer Contracts Regulations 2013 — you waive your statutory 14-day cancellation right once delivery or access has started. Full refund, cancellation and cooling-off terms (including your statutory rights under the Consumer Rights Act 2015) are set out in our Refund & Cancellation Policy, which forms part of these Terms. Nothing in these Terms overrides your statutory rights.
7. Delivery of services
Delivered digitally via website, the abi. platform, email, and downloadable documents. Timelines are estimates, not guaranteed. We're not liable for delays caused by incorrect/incomplete user input, technical issues outside our reasonable control, or outages of connected third-party platforms.
8. Intellectual property
All content, frameworks, methodologies (including SIGNAL), course materials, software and system designs remain OurIdea Ltd's IP. You get a non-exclusive, non-transferable licence to use outputs for your own internal business purposes. You may not resell, redistribute, repackage outputs as your own offering, or use them to build a competing product/service.
9. Data protection
We process personal data under UK GDPR and the Data Protection Act 2018. Full detail is in our Privacy Policy, which forms part of these Terms. You confirm you have the right to share any data you input or connect.
10. AI-Generated Guidance & Disclaimer
The Services, including AI Pulse and GTM Launchpad, are provided "as is" and "as available."
Nature of AI Outputs: AI Pulse's GTM health score and recommended actions, GTM Launchpad's strategy pack, SIGNAL Academy content, and abi.'s weekly insights (together, "AI Outputs") are generated using large language models combined with structured frameworks, based on the information you provide and, where applicable, connected-tool data. AI Outputs are inherently probabilistic — they may contain factual inaccuracies, outdated assumptions, omissions, or recommendations unsuited to your circumstances, and don't reflect real-time market, legal, financial, or competitive conditions.
Not professional advice: AI Outputs are general business guidance only — not legal, financial, tax, investment, employment, or other professional advice, and not a substitute for a qualified professional.
Your responsibility: You're solely responsible for reviewing, validating, and deciding whether/how to act on any AI Output before implementing it. You retain full responsibility for all business decisions, strategies, hires, spend, pricing, or other actions taken on the basis of AI Pulse, GTM Launchpad, SIGNAL Academy, or any other AI Output — whether acted on directly or relied on indirectly through advice you give others.
No liability for outcomes: To the fullest extent permitted by law, we exclude all liability for any loss, damage, cost, or business outcome (including lost revenue, missed opportunities, reputational harm, or failed initiatives) arising from your reliance on, or implementation of, AI Pulse health scores or insights, GTM Launchpad recommendations, SIGNAL Academy guidance, or any other AI Output — regardless of whether we knew or should have known such reliance was likely. This doesn't apply to loss caused by our fraud or wilful default, or any liability that can't lawfully be excluded.
Human-in-the-loop: AI Pulse and GTM Launchpad are designed to support — not replace — your own judgment and that of your advisors. We strongly recommend reviewing AI Outputs with relevant stakeholders before making material business decisions.
11. AI Governance
AI Pulse, GTM Launchpad and abi.'s weekly insights are generated via Anthropic's Claude API, using prompts/frameworks we design, version, and review — we don't expose raw, unmoderated model output.
Data sent to our AI provider is processed in transit only, never used to train any model (ours or theirs).
Where AI Outputs draw on connected business tools (abi. only), we send computed metrics and stated context — never raw customer records, contact personal data, or financial account details.
Material methodology changes are reviewed before release; outputs may vary over time as prompts/models/frameworks improve.
If you believe an AI Output is materially wrong, harmful, or inappropriate, contact adam@ouridea.ai — we review reported issues to improve our frameworks.
12. Limitation of liability
We're not liable for indirect, incidental, or consequential losses (including lost revenue/profits/opportunities), to the fullest extent permitted by law. Total liability is capped at the amount you paid for the relevant Service in the 12 months before the claim. We don't guarantee any specific business outcome, revenue growth, or market result — outcomes depend on your own execution and market conditions, and this applies in particular to decisions made on the basis of AI Pulse or GTM Launchpad guidance (see section 10). Nothing limits liability for death/personal injury from negligence, fraud, or anything that can't be excluded under English law.
13. Suspension & termination
We may suspend/terminate access for breach of these Terms (including the Acceptable Use Policy), misuse, suspected fraud, or significant payment overdue. Refunds on termination follow our Refund & Cancellation Policy and your statutory rights.
14. Force majeure
Not liable for failure/delay from events outside our reasonable control (internet/hosting outages, third-party platform failures, natural disasters, government action).
15. Governing law
England and Wales law governs these Terms; courts of England and Wales have exclusive jurisdiction, without prejudice to consumer rights to bring proceedings in your country of residence.
16. Changes to these Terms
We may update these Terms; material changes notified by email or in-app notice before taking effect; continued use after a change = acceptance.