FOR MSPs AND IT SERVICE PROVIDERS

Your MSP.

Uncomplicated.

Map a client’s business, find what to automate, and walk in with evidence. Five client maps free.

Build your first client map free

See a finished client map

abi. Clone showing a client's business mapped in 3D: departments, roles and the systems running between them.

The problem

You get paid for uptime. The margin is in the work nobody has scoped.

Managed services pay the bills and cap the ceiling. The projects worth having, the automation, the integration, the AI work, all sit behind discovery you are expected to do for nothing. So it does not get done, and the quarterly review becomes a ticket count and an uptime graph.

Meanwhile the client is losing hours to a process no one has looked at in three years. You are closer to it than any consultancy will ever be. You just have no way to show it.

One model of the client. Everything you sell comes off it.

What you build in the first hour.

One model of the client. Everything you sell comes off it.

What you build in the first hour.

One model of the client. Everything you sell comes off it.

What you build in the first hour.

A live client map being rotated and a single department isolated, as presented on screen.

A live map, not a diagram

Rotate it, isolate a department, present it on the screen in the room. Most clients have never seen their own business from the outside.

A live model the client can rotate, isolate by function and present.

A live map, not a diagram

Rotate it, isolate a department, present it on the screen in the room. Most clients have never seen their own business from the outside.

A live map, not a diagram

Rotate it, isolate a department, present it on the screen in the room. Most clients have never seen their own business from the outside.

A client's real tool stack shown with vendor logos, with a duplicate CRM flagged.

Their stack, with the real logos

Every system appears as itself. This is usually the moment somebody admits to the second CRM, or the spreadsheet that runs invoicing.

A client's real tool list, with two CRMs flagged as duplicates.

Their stack, with the real logos

Every system appears as itself. This is usually the moment somebody admits to the second CRM, or the spreadsheet that runs invoicing.

Their stack, with the real logos

Which is normally the moment somebody in the room admits to the second CRM.

PLACEHOLDER — process heatmap: a client's processes coloured by hours consumed per month, the expensive ones standing out, with step counts visible.

Where the hours actually go

Turn on step counts and every process carries the number of hands it passes through. The heatmap shows the expensive ones, which are rarely the ones anyone complains about.

abi. Weekly Insight: a GTM health score with three insights and one priority action.

Where the hours actually go

Turn on step counts and every process carries the number of hands it passes through. The heatmap shows the expensive ones, which are rarely the ones anyone complains about.

Where the hours actually go

Turn on step counts and every process carries the number of hands it passes through. The heatmap shows the expensive ones, which are rarely the ones anyone complains about.

Discovery without the unpaid week

How you get the evidence.

abi. interviews their team, not you

A private link, twenty minutes, voice or text. No account and no install for them, and no diary tetris for you.

PLACEHOLDER — an interview invite as the client's staff member sees it: a private browser link, voice or text, twenty minutes, no login.

It asks about last Tuesday

Not "how does invoicing work" but "walk me through the last time you ran it". The specific, recent, slightly embarrassing answer is the one worth having.

PLACEHOLDER — an interview in progress: abi. asking about a specific recent run of a process rather than the idealised version.

It follows the workaround

When somebody says "and then I just...", that is the billable work. abi. pulls that thread instead of moving to the next question.

PLACEHOLDER — a workaround being surfaced: the transcript moment where someone says 'and then I just...', pinned to the process node it belongs to.

Then show them the work, priced

Proposed automations sit against the processes they would change, costed in hours a month and pounds a year at the client's own rates. Your 90-day plan overlays on the map, so they see the before and the after in one picture. This is the quote, and it is built from their own words. SIGNAL gives your team the method to take it into the room.

Then show them the work, priced

Ranked quick wins

Each one costed against the process it fixes, so the business case is already written.

Ranked Quick Wins

Each one costed against the process it fixes, so the business case is already written.

New work vs changed work

Separated clearly, so nobody thinks you are proposing to rebuild everything.

Single points of failure

The one person and the one system everything quietly depends on. The easiest risk conversation you will ever have.

Where accounts differ

When two people describe the same process differently, that gap is usually a project.

Unverified and unmanaged systems

Shadow IT, unpatched tools and licences outside your agreement. Compliance and coverage, evidenced.

Unverified and unmanaged systems

So you can show which parts are evidence and which are still assumption.

See what is included

It goes out under your brand

Set your firm's name, mark and accent colour once, and every audit and proposal you export carries them. The document is yours to send. We are straight about the one limit: the "produced with abi. Clone" line stays in the footer. It is co-branding, not white-label.

It goes out under your brand

Your client's data stays your client's.

Each client sits in its own map. You are the controller, we are the processor. We do not contact your clients, we are not in the room unless you put us there, and our access exists only to deliver and support the platform. The terms prohibit using abi. Clone to score or monitor individuals, and everyone invited to an interview is told so before they start.

Your client's data stays your client's.

Read the terms for MSPs and consultants

Read the terms

When an engagement ends, the client keeps the map.

We don't sell services; we're not competing for your engagement. The map belongs to the client, and it goes with them.

When an engagement ends, the client keeps the map.

We don't sell services; we're not competing for your engagement. The map belongs to the client, and it goes with them.

When an engagement ends, the client keeps the map.

We don't sell services; we're not competing for your engagement. The map belongs to the client, and it goes with them.

BETA

abi. Funnel reads every client map you hold

Once you are running several client maps, abi. Funnel scans all of them and raises the opportunities worth quoting, each one traced back to something on a map rather than a hunch. It gives you two versions of the same finding: the vCIO risk story for the board conversation, and the sales case with the hours and the money. Included with abi. Max.

SIGNAL

Your engineers are not salespeople. That is the gap SIGNAL closes.

Finding the work is half of it. The other half is the account manager or the vCIO sitting in front of the client with a costed opportunity and no shared method for the conversation. SIGNAL is the sales methodology from OurIdea.ai, a synthesis of SPIN, Challenger, MEDDPICC and Sandler in six stages, taught to the people who actually have to run the meeting. Paste a recorded QBR into Call Review and it is scored against those stages, with the words that justify each score and a follow-up already drafted.

Included for 10 people on abi. Pro and for everyone in your organisation on abi. Max.

Explore SIGNAL

Five client maps free. One thing is paid.

The map, and everything you do to it by hand, is free because it costs us nothing to run. Letting abi. interview a client's team and read their documents is the paid part, because that is the only part that costs money per use.

Five client maps free. One thing is paid.

A map slot is spent when you create it and stays spent, so name each one for the right client from the start. Archiving a finished client does not free a slot, and nothing you have built is ever deleted to make room.

What you get

Free

Your own business map

Own business map

Included

Client and prospect maps

Client maps

100

Editing, exporting, presenting

Edit/export/present

Included

Branded exports

Included

AI interviews with their team

AI interviews

—

10 a month

10/month

50 a month

50/month

Documents read into the map

Document upload

—

10 a month

10/month

50 a month

50/month

Frequently asked questions

What MSPs ask before they sign up.

Frequently asked questions

What MSPs ask before they sign up.

Frequently asked questions

What MSPs ask before they sign up.

Do my clients need accounts?

No. Interviews are a private link, answered in a browser. Nothing to install and no seat to buy, which is the reason response rates hold up.

How long before I can take this into a QBR?

Can I use it to pitch a prospect I have not won yet?

What if someone on their team gives a wrong answer?

Can my client use it to monitor staff?

What happens when I hit five client maps?

Can I white-label it completely?

Who owns the client data?

Do my account managers need sales training to use this?

Is the free tier a trial?

Writing for MSPs and consultants

Practical pieces on process mapping, scoping automation work and pricing it.

Writing for MSPs and consultants

Practical writing on go-to-market, process and AI for founders, sales leaders and MSPs.

Workflows

Documenting a Process Nobody Has Ever Written Down

How to document a process nobody has written down: follow one real run, capture the trigger, the waits and the workarounds, and write what happens.

Operations

Where the Hours Really Go in a Ten-Person Company

Where employees spend time in a small company is rarely where the founder thinks. The six places the hours actually go, and how to find yours.

Growth

Positioning Is a Decision, Not a Workshop

Product positioning for startups is a decision, not an exercise. What it has to name, why workshops dodge it, and how to test one in a week.

Workflows

What a Digital Clone of Your Business Is, and Why You Would Want One

A digital clone of your business is a working model of how it really runs: people, systems and processes in one view. What it is, and when it pays.

Growth

How to Scope an Automation Engagement Before You Quote

How to scope an automation engagement before you quote: what to count, the order to ask in, and why most quotes are wrong before they are written.

Automation

Process Mining vs Asking People: What Event Logs Never Show You

Process mining reads your event logs. The cheaper alternative is asking your team. What logs capture, what they miss, and which one to start with.

View all

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