abi.

by OurIdea.ai

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abi.

by OurIdea.ai

abi.

by OurIdea.ai

The Sales Methodology Built For How Buyers Actually Behave Today.

A synthesis of SPIN, Challenger, MEDDPICC and Sandler, built for modern B2B buying.

Get certified on SIGNAL

abi. SIGNAL Academy: the SIGNAL method overview with audio lessons and the six stages.

Six Stages. One Repeatable Motion.

From signal-led targeting to closing and expanding, SIGNAL covers the entire deal cycle.

Six Stages. One Repeatable Motion.

From signal-led targeting to closing and expanding, SIGNAL covers the entire deal cycle.

Six Stages. One Repeatable Motion.

From signal-led targeting to closing and expanding, SIGNAL covers the entire deal cycle.

Buying intent scored high from three real signals, with the decision making unit mapped across champion, economic buyer, technical buyer and end user.

Scan & Investigate

Spot real buying signals and map the true decision-making unit before you ever pitch.

Buying intent scored high from three real signals, with the decision making unit mapped across champion, economic buyer, technical buyer and end user.

Scan & Investigate

Spot real buying signals and map the true decision-making unit before you ever pitch.

Buying intent scored high from three real signals, with the decision making unit mapped across champion, economic buyer, technical buyer and end user.

Scan & Investigate

Spot real buying signals and map the true decision-making unit before you ever pitch.

A cost of inaction of £480,000 a year, framed as the pain, the cost, the fix and the upside.

Gap & Narrate

Quantify the cost of inaction, then tell a story your buyer's AI can't ignore.

A cost of inaction of £480,000 a year, framed as the pain, the cost, the fix and the upside.

Gap & Narrate

Quantify the cost of inaction, then tell a story your buyer's AI can't ignore.

A cost of inaction of £480,000 a year, framed as the pain, the cost, the fix and the upside.

Gap & Narrate

Quantify the cost of inaction, then tell a story your buyer's AI can't ignore.

A mutual action plan with the security review cleared and the executive sponsor signed, and the account growing after the deal.

Align & Land & Expand

Build a mutual action plan, close with confidence, and grow the account after the deal.

A mutual action plan with the security review cleared and the executive sponsor signed, and the account growing after the deal.

Align & Land & Expand

Build a mutual action plan, close with confidence, and grow the account after the deal.

A mutual action plan with the security review cleared and the executive sponsor signed, and the account growing after the deal.

Align & Land & Expand

Build a mutual action plan, close with confidence, and grow the account after the deal.

SIGNAL consolidates SPIN, Challenger, MEDDPICC and Sandler into a single methodology.

Built On What Works

A synthesis of SPIN, Challenger, MEDDPICC and Sandler, not another framework from scratch.

SIGNAL consolidates SPIN, Challenger, MEDDPICC and Sandler into a single methodology.

Built On What Works

A synthesis of SPIN, Challenger, MEDDPICC and Sandler, not another framework from scratch.

SIGNAL consolidates SPIN, Challenger, MEDDPICC and Sandler into a single methodology.

Built On What Works

A synthesis of SPIN, Challenger, MEDDPICC and Sandler, not another framework from scratch.

Everything Your Team Needs To Run SIGNAL

Every tier comes with the full methodology, training and certification path, not just a PDF.

Everything Your Team Needs To Run SIGNAL

Every tier comes with the full methodology, training and certification path, not just a PDF.

Everything Your Team Needs To Run SIGNAL

Every tier comes with the full methodology, training and certification path, not just a PDF.

Illustration: Battle-Tested Methodology

Battle-Tested Methodology

Not theory. A repeatable process refined across real B2B sales cycles.

Illustration: Battle-Tested Methodology

Battle-Tested Methodology

Not theory. A repeatable process refined across real B2B sales cycles.

Illustration: Battle-Tested Methodology

Battle-Tested Methodology

Not theory. A repeatable process refined across real B2B sales cycles.

Illustration: 12 Months Of SIGNAL Academy

12 Months Of SIGNAL Academy

Full course access, role-play drills and live coaching calls, included for a full year.

Illustration: 12 Months Of SIGNAL Academy

12 Months Of SIGNAL Academy

Full course access, role-play drills and live coaching calls, included for a full year.

Illustration: 12 Months Of SIGNAL Academy

12 Months Of SIGNAL Academy

Full course access, role-play drills and live coaching calls, included for a full year.

Illustration: Three Certification Tiers

Three Certification Tiers

Practitioner, Advanced and Master, each with its own assessment and badge.

Illustration: Three Certification Tiers

Three Certification Tiers

Practitioner, Advanced and Master, each with its own assessment and badge.

Illustration: Three Certification Tiers

Three Certification Tiers

Practitioner, Advanced and Master, each with its own assessment and badge.

Illustration: Works With Your Stack

Works With Your Stack

SIGNAL runs inside abi. today, next to your live pipeline. Running SIGNAL inside your own CRM is in preparation.

Illustration: Works With Your Stack

Works With Your Stack

SIGNAL runs inside abi. today, next to your live pipeline. Running SIGNAL inside your own CRM is in preparation.

Illustration: Works With Your Stack

Works With Your Stack

SIGNAL runs inside abi. today, next to your live pipeline. Running SIGNAL inside your own CRM is in preparation.

Illustration: Manager Dashboards

Manager Dashboards

See certification progress and methodology adoption across your whole team.

Illustration: Manager Dashboards

Manager Dashboards

See certification progress and methodology adoption across your whole team.

Illustration: Manager Dashboards

Manager Dashboards

See certification progress and methodology adoption across your whole team.

Illustration: No Steep Learning Curve

No Steep Learning Curve

Reps start applying SIGNAL in week one, not after a quarter of training.

Illustration: No Steep Learning Curve

No Steep Learning Curve

Reps start applying SIGNAL in week one, not after a quarter of training.

Illustration: No Steep Learning Curve

No Steep Learning Curve

Reps start applying SIGNAL in week one, not after a quarter of training.

Three Steps To Sales Excellence

No new tools to learn, just a sharper way to run the deals you are already working.

Three Steps To Sales Excellence

No new tools to learn, just a sharper way to run the deals you are already working.

Three Steps To Sales Excellence

No new tools to learn, just a sharper way to run the deals you are already working.

Learn The Method

Self-paced lessons, live coaching calls, and role-play drills inside SIGNAL Academy.

Logos of tools outward, illustrating easy integration with no engineering required.

Apply It Live

Use SIGNAL talk tracks and mutual action plans on your real, live pipeline.

Gauge showing levels of user engagement, with tags for high and low engagement percentages.

Get Certified

Pass your assessment and earn a verifiable SIGNAL certification badge.

A SIGNAL Academy Practitioner certificate, a verifiable digital credential issued by OurIdea.ai.

COMING SOON

Plays Nicely With Your CRM

Plays Nicely With Your CRM

SIGNAL runs inside the CRM your reps already use, with no rip and replace required.

SIGNAL runs inside the CRM your reps already use, with no rip and replace required.

Get certified on SIGNAL

Choose Your SIGNAL Tier

SIGNAL Academy is £97 a year for one person, and is included with abi. Pro and abi. Max.

Choose Your SIGNAL Tier

SIGNAL Academy is £97 a year for one person, and is included with abi. Pro and abi. Max.

Choose Your SIGNAL Tier

SIGNAL Academy is £97 a year for one person, and is included with abi. Pro and abi. Max.

Most Popular

SIGNAL Academy

£97

£97

/year, one person

For individual reps and consultants getting certified on their own.

What's included

Full SIGNAL methodology & playbooks

12 months of SIGNAL Academy access

Practitioner certification track

1 seat included

Email support

Start SIGNAL Academy

A Methodology Built For How Buyers Behave Now

Stop guessing what your buyer is thinking. SIGNAL gives reps a repeatable way to read the room.

A Methodology Built For How Buyers Behave Now

Stop guessing what your buyer is thinking. SIGNAL gives reps a repeatable way to read the room.

A Methodology Built For How Buyers Behave Now

Stop guessing what your buyer is thinking. SIGNAL gives reps a repeatable way to read the room.

Other Tools

Fragmented data

Zero insights

Outdated methodologies

Non ai-native

Reactive decision making

SIGNAL logo

One repeatable methodology, every rep

Live talk tracks for every stage, not generic theory

Real-time AI deal coaching

AI suggests your next move

Clear path to consistent growth

Common questions with Clear answers

Here are answers to the most common things people ask before getting started.

Common questions with Clear answers

Here are answers to the most common things people ask before getting started.

Common questions with Clear answers

Here are answers to the most common things people ask before getting started.

Do I need a sales background to use SIGNAL?

No. SIGNAL is built to be learned from scratch, with no prior framework knowledge needed. Most reps start applying it in their first week.

How long does it take to get certified?
How does SIGNAL pricing work?
Can I cancel or change tiers later?
Does SIGNAL work with my existing CRM?

Helpful insights to help you grow

Practical writing on go-to-market, process and AI for founders, sales leaders and MSPs.

Growth

What an MSP Automation Service Line Actually Contains

MSP automation services are a service line, not a skill. The five parts it needs before you can quote it, deliver it and renew it, and which of them you already have.

Growth

The Automation Your Client Will Pay For Is Not the One They Asked For

Which processes to automate first for an MSP client: not the one they named on the call, but the one that passes through the most hands. How to find it, cost it and sell it in a week.

Operations

What to Do When Two Systems Disagree About Who Your Customer Is

A single source of truth is a decision about which system wins per field, not a migration. How to settle who owns the customer record without a rebuild.

Growth

The Compliance Work Your Clients Cannot Do Themselves

MSP AI governance services: what the AI Act actually requires now, the provider trap that catches MSPs, and how to package governance as a retainer.

Growth

How to Price AI Work When the Cost of Delivery Changes Every Month

An MSP AI pricing model that survives variable token costs: split the contract into three, pick a consumption structure, and fix the agreement before you sell.

Growth

Making the Shift: From MSP to AI and Automation Consultancy

MSP to AI consultancy: 48% of MSPs say clients want AI most and 13% earn from it. The gap, why MSPs are best placed to close it, and a twelve-month plan.

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