FOR CONSULTANTS AND MSPs

Map five client

businesses. Free.

abi. Clone builds a working 3D model of how a company actually operates: every department, role, system and the processes running between them. Your own business, plus five clients, at no cost and with no card.

Start mapping free

See what a finished map looks like

abi. Clone, Where the time goes: hours a month you could get back, where recurring work concentrates, and the one to start with.

The Problem

The first three weeks of every engagement are the same

Working out how the client really operates. Interviews you half-remember, a process doc that describes the version somebody wrote down once, and a spreadsheet nobody opens again after week four.

It is unpaid or barely paid, it is the least repeatable part of the work, and it is the part that decides whether the roadmap you write afterwards is any good.

Working out how the client really operates. Interviews you half-remember, a process doc that describes the version somebody wrote down once, and a spreadsheet nobody opens again after week four.

It is unpaid or barely paid, it is the least repeatable part of the work, and it is the part that decides whether the roadmap you write afterwards is any good.

The first three weeks of an engagement: week one unpaid interviews, week two an out-of-date process document, week three an abandoned spreadsheet — three weeks before the real work starts, most of it unbilled.

One model. Every department, role, system and process.

What you build instead.

One model. Every department, role, system and process.

What you build instead.

One model. Every department, role, system and process.

What you build instead.

A live model the client can rotate, isolate by function and present.

It is a live thing, not a diagram

Rotate it, isolate a function, present it. The client sees their own business from the outside, usually for the first time.

It is a live thing, not a diagram

Rotate it, isolate a function, present it. The client sees their own business from the outside, usually for the first time.

It is a live thing, not a diagram

Rotate it, isolate a function, present it. The client sees their own business from the outside, usually for the first time.

A client's real tool list, with two CRMs flagged as duplicates.

Their tools appear with their real logos

Which is normally the moment somebody in the room admits to the second CRM.

Their tools appear with their real logos

Which is normally the moment somebody in the room admits to the second CRM.

Their tools appear with their real logos

Which is normally the moment somebody in the room admits to the second CRM.

abi. Weekly Insight: a GTM health score with three insights and one priority action.

Steps, timings and where the hours go

Turn on step counts and every process carries the number of hands it passes through. The heatmap shows where the time actually goes rather than where everyone assumes it goes.

Steps, timings and where the hours go

Turn on step counts and every process carries the number of hands it passes through. The heatmap shows where the time actually goes rather than where everyone assumes it goes.

Steps, timings and where the hours go

Turn on step counts and every process carries the number of hands it passes through. The heatmap shows where the time actually goes rather than where everyone assumes it goes.

A twenty minute conversation, not a form

How the interviews work with a client's team.

It asks about last Tuesday

Not "how does invoicing work" but "walk me through the last time you ran it". Idealised answers are useless. The specific, recent, slightly embarrassing one is where the value is.

Logos of tools outward, illustrating easy integration with no engineering required.

It follows the workaround

When someone hesitates, or says "and then I just...", that is the interesting part. abi. pulls that thread instead of moving on to the next question.

Gauge showing levels of user engagement, with tags for high and low engagement percentages.

Voice or text, in the browser

No account, no install, no prep. A private link, answered whenever suits them. Most people finish in under twenty minutes.

The digital twin in exploded view: people and leadership, process and workflow, systems and tools.

Then show them what you would automate

Proposed automations sit against the processes they would change, priced in hours a month and pounds a year at your own hourly rate. Your 90-day plan can be overlaid on the map as new and augmented processes, so the client sees the before and the after in one picture.

Then show them what you would automate

Ranked Quick Wins

Each costed against the process it addresses.

Ranked Quick Wins

Each costed against the process it addresses.

Ranked Quick Wins

Each costed against the process it addresses.

New vs Changed Work

Distinguished clearly, so nobody thinks you are rebuilding everything.

New vs Changed Work

Distinguished clearly, so nobody thinks you are rebuilding everything.

New vs Changed Work

Distinguished clearly, so nobody thinks you are rebuilding everything.

Single Points of Failure

The people and systems everything quietly depends on.

Single Points of Failure

The people and systems everything quietly depends on.

Single Points of Failure

The people and systems everything quietly depends on.

Where Accounts Differ

When two people describe the same process differently, that is usually where it is broken.

Where Accounts Differ

When two people describe the same process differently, that is usually where it is broken.

Where Accounts Differ

When two people describe the same process differently, that is usually where it is broken.

Coverage by Department

So you can show which parts are evidence and which are still assumption.

Coverage by Department

So you can show which parts are evidence and which are still assumption.

Coverage by Department

So you can show which parts are evidence and which are still assumption.

See what is included

Export it under your brand

Set your firm's name, mark and accent colour once and every audit and proposal you export carries them. The document is yours to send. We are straight about the one limit: the "produced with abi. Clone" line stays in the footer. It is co-branding, not white-label.

Export it under your brand

You are the controller. We are the processor.

Each client sits in its own map. We do not contact your clients, we are not in the room unless you put us there, and our access exists only to deliver and support the platform. The terms prohibit using abi. Clone to score or monitor individuals, and every person invited to an interview is told so before they start.

You are the controller. We are the processor.

Data and access: each client sits in its own map, with you as controller and abi. as processor.

Read the privacy terms for consultants

Read the terms

Five client maps free. One thing is paid.

The map and everything you do to it by hand are free because they cost us nothing to run. Letting abi. interview a client's team is the paid part, because it is the only part that costs money per use.

Five client maps free. One thing is paid.

A map slot is spent when you create it and stays spent, so name each one for the right client from the start. Archiving a finished client does not free a slot, and nothing you have built is ever deleted to make room.

What you get

Your own business map

Own business map

Included

Client and prospect maps

Client maps

100

Editing, exporting, presenting

Edit/export/present

Included

Branded exports

Included

AI interviews with their team

AI interviews

—

10 a month

10/month

50 a month

50/month

Documents read into the map

Document upload

—

10 a month

10/month

50 a month

50/month

Frequently asked questions

What consultants ask before they sign up.

Frequently asked questions

What consultants ask before they sign up.

Frequently asked questions

What consultants ask before they sign up.

Do my clients need accounts?

No. Interviews are a private link, answered in a browser. Nothing to install and no seat to buy.

How long does a full audit take?

Can I use this to pitch before I am engaged?

What if someone gives a wrong answer?

Can we use it for appraisals?

What happens at five maps?

Can I white-label it completely?

Who owns the client data?

Is the free tier a trial?

Helpful insights to help you grow

Practical writing on go-to-market, process and AI for founders, sales leaders and MSPs.

Growth

What an MSP Automation Service Line Actually Contains

MSP automation services are a service line, not a skill. The five parts it needs before you can quote it, deliver it and renew it, and which of them you already have.

Growth

The Automation Your Client Will Pay For Is Not the One They Asked For

Which processes to automate first for an MSP client: not the one they named on the call, but the one that passes through the most hands. How to find it, cost it and sell it in a week.

Operations

What to Do When Two Systems Disagree About Who Your Customer Is

A single source of truth is a decision about which system wins per field, not a migration. How to settle who owns the customer record without a rebuild.

Growth

The Compliance Work Your Clients Cannot Do Themselves

MSP AI governance services: what the AI Act actually requires now, the provider trap that catches MSPs, and how to package governance as a retainer.

Growth

How to Price AI Work When the Cost of Delivery Changes Every Month

An MSP AI pricing model that survives variable token costs: split the contract into three, pick a consumption structure, and fix the agreement before you sell.

Growth

Making the Shift: From MSP to AI and Automation Consultancy

MSP to AI consultancy: 48% of MSPs say clients want AI most and 13% earn from it. The gap, why MSPs are best placed to close it, and a twelve-month plan.

View all

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Map your first client this week

Free account, five client maps, no card. About ten minutes for a first pass.

Start mapping free

Map it, then fix it, then hand it over.

A map is a good first meeting. A workflow is an invoice.

abi. Agent Studio takes the process you just mapped in a client’s business, proposes the changes worth making, and builds the ones they accept into an n8n workflow with the wiring instructions written for whoever does the work. It arrives on their AI register with a named owner and a risk tier, which is a conversation most of your competitors cannot have yet.

You never hold their credentials. abi. leaves every connection blank on purpose, so the client wires their own and you are not the one holding the keys.

See abi. Agent Studio