The complete platform

abi. is the complete platform incorporating an internal and external perspective of today with the adaptation for tomorrow.

Get Your Launchpad

One-time payment. No subscription.

The abi. platform: a business mapped, measured and scored in one place.

New Strategy. New Methodology. New insights. For New Buyers.

Researched and written for your business, not a template.

New Strategy. New Methodology. New insights. For New Buyers.

Researched and written for your business, not a template.

New Strategy. New Methodology. New insights. For New Buyers.

Researched and written for your business, not a template.

An ICP fit score of 8.6 across three named segments, with win rate rising over the last eleven weeks.

ICP & Positioning

Who your real customer is and how to position against your market, built on live research.

ICP & Positioning

Who your real customer is and how to position against your market, built on live research.

ICP & Positioning

Who your real customer is and how to position against your market, built on live research.

Suggested moves for a go to market motion, including founder led LinkedIn, partnering with MSPs and targeting a high fit ICP.

Channel & Sales Strategy

Where to find your customers, how to reach them, and where your conversion process leaks.

Channel & Sales Strategy

Where to find your customers, how to reach them, and where your conversion process leaks.

Channel & Sales Strategy

Where to find your customers, how to reach them, and where your conversion process leaks.

A RAG audit across eight dimensions, scoring strategy and ICP at 7.8, channel mix at 5.4 and lead conversion at 3.9.

SIGNAL Scorecard

A RAG audit across 8 GTM dimensions, showing exactly where you are strong and where you are exposed.

SIGNAL Scorecard

A RAG audit across 8 GTM dimensions, showing exactly where you are strong and where you are exposed.

SIGNAL Scorecard

A RAG audit across 8 GTM dimensions, showing exactly where you are strong and where you are exposed.

abi. Momentum: a 90 day trend line with the actions that moved it marked along the way.

30/60/90-Day Roadmap

A prioritised, named action plan. Start executing the day your pack lands.

30/60/90-Day Roadmap

A prioritised, named action plan. Start executing the day your pack lands.

30/60/90-Day Roadmap

A prioritised, named action plan. Start executing the day your pack lands.

Consultant Output. Without the Consultant.

The output of a £5,000 strategy engagement, for the price of a business book.

Consultant Output. Without the Consultant.

The output of a £5,000 strategy engagement, for the price of a business book.

Consultant Output. Without the Consultant.

The output of a £5,000 strategy engagement, for the price of a business book.

Live Market Research

Built on what is happening in your market right now, not outdated playbooks.

Live Market Research

Built on what is happening in your market right now, not outdated playbooks.

Live Market Research

Built on what is happening in your market right now, not outdated playbooks.

The SIGNAL Method

A proprietary 8-dimension scoring framework, applied to your business.

The SIGNAL Method

A proprietary 8-dimension scoring framework, applied to your business.

The SIGNAL Method

A proprietary 8-dimension scoring framework, applied to your business.

Bespoke to You

Your company, your market, your competitors, named and analysed.

Bespoke to You

Your company, your market, your competitors, named and analysed.

Bespoke to You

Your company, your market, your competitors, named and analysed.

Delivered in Minutes

From intake form to finished pack in your inbox. No waiting, no chasing.

Delivered in Minutes

From intake form to finished pack in your inbox. No waiting, no chasing.

Delivered in Minutes

From intake form to finished pack in your inbox. No waiting, no chasing.

A Doc You Can Share

A professional strategy document, ready for your team, board, or investors.

A Doc You Can Share

A professional strategy document, ready for your team, board, or investors.

A Doc You Can Share

A professional strategy document, ready for your team, board, or investors.

Launch For One Flat Fee

£97 once. No retainers, no subscriptions, no agency markups.

Launch For One Flat Fee

£97 once. No retainers, no subscriptions, no agency markups.

Launch For One Flat Fee

£97 once. No retainers, no subscriptions, no agency markups.

FOR MSPs AND CONSULTANCIES

Selling to other people’s businesses, not just running your own

If you deliver IT, automation or consultancy for a living, the platform works the other way round: map the client rather than yourself. Five client maps are free on top of your own. Surface where their hours leak, price the fix from their own numbers, and export the proposal under your brand. SIGNAL gives the team the method to take it into the room.

See abi. Clone for consultants and MSPs

From Order to Strategy in 3 Steps

Pay, tell us about your business, and your pack lands in your dashboard.

From Order to Strategy in 3 Steps

Pay, tell us about your business, and your pack lands in your dashboard.

From Order to Strategy in 3 Steps

Pay, tell us about your business, and your pack lands in your dashboard.

Complete the intake form

Spend 15 minutes telling us about your business, customers, and goals.

Logos of tools outward, illustrating easy integration with no engineering required.

We research and build

Live web research on your market, run through the SIGNAL methodology.

Gauge showing levels of user engagement, with tags for high and low engagement percentages.

Your pack lands in your dashboard

A complete strategy document, ready to action from the moment it arrives.

The abi. GTM Strategy Pack: a ten section report with a health score of 6.1 out of 10 and a 30, 60 and 90 day roadmap, delivered to your dashboard.

One Price. Everything You Need to Launch.

No subscriptions, no hidden fees. Pay once and get your complete Launchpad.

One Price. Everything You Need to Launch.

No subscriptions, no hidden fees. Pay once and get your complete Launchpad.

One Price. Everything You Need to Launch.

No subscriptions, no hidden fees. Pay once and get your complete Launchpad.

abi. Launchpad

£97

one-time

One-time payment. Your complete GTM strategy, built and delivered in minutes.

What's included

Full 10-section strategy pack

ICP, positioning & messaging

SIGNAL Scorecard, 8 dimensions

30/60/90-day action roadmap

Delivered to your abi. app in minutes

Get Started

Common questions with Clear answers

Here are answers to the most common things people ask before getting started.

Common questions with Clear answers

Here are answers to the most common things people ask before getting started.

Common questions with Clear answers

Here are answers to the most common things people ask before getting started.

What exactly is abi. Launchpad?

A bespoke 10-section go-to-market strategy pack built for your business, ICP, positioning, channels, pricing, sales process, risks, and a 30/60/90-day roadmap, grounded in live research on your market.

Do I need to prepare anything?

How fast will I get my pack?

How is this different from asking ChatGPT?

What if I want changes?

Get Your Launchpad

Enablement from SIGNAL

Try the abi. Platform