Founders, sales leaders, and GTM teams at B2B startups, SMBs, and MSPs. If you're selling something and want a clearer, more structured approach, this is for you.

Your complete GTM strategy, delivered to your dashboard in minutes.

Stop guessing. Get an 8-dimension GTM Health Scorecard, live market research, and a 10-section strategy report, tailored to your business, grounded in real data.

Get Your Launchpad

abi. Launchpad report: the GTM score and an eight-dimension health scorecard rated green, amber and red.

Ten Sections. One Complete Strategy.

Researched and written for your business, not a template.

Ten Sections. One Complete Strategy.

Researched and written for your business, not a template.

Ten Sections. One Complete Strategy.

Researched and written for your business, not a template.

The abi. Launchpad pack: GTM health scorecard, live market research, a ten section strategy and a 30, 60 and 90 day roadmap.

ICP & Positioning

Who your real customer is and how to position against your market, built on live research.

ICP & Positioning

Who your real customer is and how to position against your market, built on live research.

ICP & Positioning

Who your real customer is and how to position against your market, built on live research.

Live research rather than a template: your inputs feed market size, competitor set, channel mix and pricing power to ground the strategy in your reality.

Channel & Sales Strategy

Where to find your customers, how to reach them, and where your conversion process leaks.

Channel & Sales Strategy

Where to find your customers, how to reach them, and where your conversion process leaks.

Channel & Sales Strategy

Where to find your customers, how to reach them, and where your conversion process leaks.

GTM Health Scorecard

An 8-dimension RED/AMBER/GREEN audit of your current GTM position.

GTM Health Scorecard

An 8-dimension RED/AMBER/GREEN audit of your current GTM position.

GTM Health Scorecard

An 8-dimension RED/AMBER/GREEN audit of your current GTM position.

abi. Launchpad is £97 once, set against the cost of a strategy consultant, a go-to-market agency retainer or another SaaS seat.

30/60/90-Day Roadmap

A prioritised, named action plan. Start executing the day your pack lands.

30/60/90-Day Roadmap

A prioritised, named action plan. Start executing the day your pack lands.

30/60/90-Day Roadmap

A prioritised, named action plan. Start executing the day your pack lands.

Consultant Output. Without the Consultant.

The output of a £5,000 strategy engagement, for the price of a business book.

Consultant Output. Without the Consultant.

The output of a £5,000 strategy engagement, for the price of a business book.

Consultant Output. Without the Consultant.

The output of a £5,000 strategy engagement, for the price of a business book.

Live Market Research

Built on what is happening in your market right now, not outdated playbooks.

Live Market Research

Built on what is happening in your market right now, not outdated playbooks.

Live Market Research

Built on what is happening in your market right now, not outdated playbooks.

GTM Health Scorecard

An 8-dimension RED/AMBER/GREEN audit of your current GTM position.

GTM Health Scorecard

An 8-dimension RED/AMBER/GREEN audit of your current GTM position.

GTM Health Scorecard

An 8-dimension RED/AMBER/GREEN audit of your current GTM position.

Bespoke to You

Your company, your market, your competitors, named and analysed.

Bespoke to You

Your company, your market, your competitors, named and analysed.

Bespoke to You

Your company, your market, your competitors, named and analysed.

Delivered in Minutes

From intake form to finished pack in your dashboard. No waiting, no chasing.

Delivered in Minutes

From intake form to finished pack in your dashboard. No waiting, no chasing.

Delivered in Minutes

From intake form to finished pack in your dashboard. No waiting, no chasing.

A Doc You Can Share

A professional strategy document, ready for your team, board, or investors.

A Doc You Can Share

A professional strategy document, ready for your team, board, or investors.

A Doc You Can Share

A professional strategy document, ready for your team, board, or investors.

One Flat Fee

£97 once. No retainers, no subscriptions, no agency markups.

One Flat Fee

£97 once. No retainers, no subscriptions, no agency markups.

One Flat Fee

£97 once. No retainers, no subscriptions, no agency markups.

From Order to Strategy in 3 Steps

Pay, tell us about your business, and your pack appears in your dashboard.

From Order to Strategy in 3 Steps

Pay, tell us about your business, and your pack appears in your dashboard.

From Order to Strategy in 3 Steps

Pay, tell us about your business, and your pack appears in your dashboard.

Complete the intake form

Pay £97, then spend 15 minutes telling us about your business, customers, and goals.

Logos of tools outward, illustrating easy integration with no engineering required.

We research and build

Live web research on your market, then your scorecard and strategy report are generated.

Gauge showing levels of user engagement, with tags for high and low engagement percentages.

Your pack lands in your dashboard

A complete strategy document, ready to action from the moment it arrives.

The abi. GTM Strategy Pack: a ten section report with a health score of 6.1 out of 10 and a 30, 60 and 90 day roadmap, delivered to your dashboard.

One Price. Everything You Need to Launch.

No subscriptions, no hidden fees. Pay once and get your complete Launchpad.

One Price. Everything You Need to Launch.

No subscriptions, no hidden fees. Pay once and get your complete Launchpad.

One Price. Everything You Need to Launch.

No subscriptions, no hidden fees. Pay once and get your complete Launchpad.

abi. Launchpad

£97

one-time

One-time payment. Your complete GTM strategy, built and delivered in minutes.

What's included

Full 10-section strategy pack

ICP, positioning & messaging

GTM Health Scorecard, 8 dimensions

30/60/90-day action roadmap

Delivered to your dashboard in minutes

Get my abi. Launchpad, £97

Common questions with Clear answers

Here are answers to the most common things people ask before getting started.

Common questions with Clear answers

Here are answers to the most common things people ask before getting started.

Common questions with Clear answers

Here are answers to the most common things people ask before getting started.

Is this actually personalised to my business?

Yes. The intake form captures your specific business context, industry, ICP, current GTM motion, competitive landscape. Every output is generated fresh from your inputs. Nothing is pre-written.

Your complete GTM strategy, delivered to your dashboard in minutes.

Ten Sections. One Complete Strategy.

Ten Sections. One Complete Strategy.

Ten Sections. One Complete Strategy.

ICP & Positioning

ICP & Positioning

ICP & Positioning

Channel & Sales Strategy

Channel & Sales Strategy

Channel & Sales Strategy

GTM Health Scorecard

GTM Health Scorecard

GTM Health Scorecard

30/60/90-Day Roadmap

30/60/90-Day Roadmap

30/60/90-Day Roadmap

Consultant Output. Without the Consultant.

Consultant Output. Without the Consultant.

Consultant Output. Without the Consultant.

Live Market Research

Live Market Research

Live Market Research

GTM Health Scorecard

GTM Health Scorecard

GTM Health Scorecard

Bespoke to You

Bespoke to You

Bespoke to You

Delivered in Minutes

Delivered in Minutes

Delivered in Minutes

A Doc You Can Share

A Doc You Can Share

A Doc You Can Share

One Flat Fee

One Flat Fee

One Flat Fee

From Order to Strategy in 3 Steps

From Order to Strategy in 3 Steps

From Order to Strategy in 3 Steps

Complete the intake form

We research and build

Your pack lands in your dashboard

One Price. Everything You Need to Launch.

One Price. Everything You Need to Launch.

One Price. Everything You Need to Launch.

abi. Launchpad

£97

£97

Common questions with Clear answers

Common questions with Clear answers

Common questions with Clear answers

Is this actually personalised to my business?

What if I don't like it?

How fast will I get my pack?

How is this different from asking ChatGPT?

Who is this for?