ABI. FDE · THE PAID TIER OF ABI. CLONE

Your team knows

where the time goes.

Nobody has ever asked them.

abi. FDE interviews everyone in your organisation, by voice or by text, and turns what they say into a working model of how the business really operates. Then it tells you what to fix first, priced in hours and pounds.

Business dashboard showing revenue, deals, customer list, growth chart, and new activity.

The gap between how work is documented and how it is done

The gap between how work is documented and how it is done

Every process document describes the version somebody wrote down once. The real version has a workaround in the middle of it, a spreadsheet nobody mentions, and one person who is the only reason it still works.

That gap is where the money goes. It does not show up in your CRM, your accounts or your org chart, because none of them are looking at it.

The only way to find it is to ask the people doing the job, in a way that makes it safe to tell the truth.

Every process document describes the version somebody wrote down once. The real version has a workaround in the middle of it, a spreadsheet nobody mentions, and one person who is the only reason it still works.

That gap is where the money goes. It does not show up in your CRM, your accounts or your org chart, because none of them are looking at it.

The only way to find it is to ask the people doing the job, in a way that makes it safe to tell the truth.

A twenty minute conversation, not a form

How the interviews work.

A twenty minute conversation, not a form

How the interviews work.

A twenty minute conversation, not a form

How the interviews work.

It asks about last Tuesday

Not "how does invoicing work" but "walk me through the last time you ran it". Idealised answers are useless. The specific, recent, slightly embarrassing one is where the value is.

Logos of tools outward, illustrating easy integration with no engineering required.

It follows the workaround

When someone hesitates, or says "and then I just...", that is the interesting part. abi. pulls that thread instead of moving on to the next question.

Gauge showing levels of user engagement, with tags for high and low engagement percentages.

Voice or text, in the browser

No account, no install, no prep. A private link, answered whenever suits them. Most people finish in under twenty minutes.

Envelope containing recommendations like “Fix churn spike” and “Action,” symbolizing actionable insights.

The things nobody puts in a process document

What you get that a hand-built map cannot give you.

The things nobody puts in a process document

What you get that a hand-built map cannot give you.

The things nobody puts in a process document

What you get that a hand-built map cannot give you.

Ranked Quick Wins

Each priced in hours per month and pounds per year, so the business case writes itself.

Real-Time Tracking

Each priced in hours per month and pounds per year, so the business case writes itself.

Where Accounts Differ

When two people describe the same process differently, that is usually where it is broken.

Process Timings and Heatmap

Showing where the hours actually go rather than where you assume they go.

Coverage by Department

So you know which parts of the map are evidence and which are still guesswork.

Coverage by Department

Keep your analytics safe with advanced security and strong encryption.

Single Points of Failure

The people and systems everything quietly depends on.

Document Ingestion

For your SOPs and playbooks, so the documented version sits beside the real one and the gap is visible.

People tell the truth because it is not being used against them

abi. FDE is a process mapping tool, not a monitoring tool. We do not score individuals, and we never present someone's answers to their employer as a performance record. You own your map, your processes and every response, and our access exists only to deliver and support it under a mutual NDA.

People tell the truth because it is not being used against them

abi. FDE is a process mapping tool, not a monitoring tool. We do not score individuals, and we never present someone's answers to their employer as a performance record. You own your map, your processes and every response, and our access exists only to deliver and support it under a mutual NDA.

People tell the truth because it is not being used against them

abi. FDE is a process mapping tool, not a monitoring tool. We do not score individuals, and we never present someone's answers to their employer as a performance record. You own your map, your processes and every response, and our access exists only to deliver and support it under a mutual NDA.

Included in abi. Starter and abi. Pro

The map, and building it by hand, are free forever on any account. Interviews and document reading are the paid part, because they are the only parts that cost us anything to run.

Included in abi. Starter and abi. Pro

The map, and building it by hand, are free forever on any account. Interviews and document reading are the paid part, because they are the only parts that cost us anything to run.

Included in abi. Starter and abi. Pro

The map, and building it by hand, are free forever on any account. Interviews and document reading are the paid part, because they are the only parts that cost us anything to run.

Most Popular

abi. Starter

£149/month

£149/month

AI interviews and document reading, for teams ready to find what the map alone cannot show.

What's included

10 AI interviews included

10 documents read into your map

abi. Clone: build, export and present, free

Quick wins, timings and coverage included

1 seat included (+£49/seat/month) · Email support

Most Popular

abi. Pro

£497/month

£497/month

Full-team interviews, more documents, and unlimited seats for growing organisations.

What's included

50 AI interviews included

50 documents read into your map

abi. Clone: build, export and present, free

Quick wins, timings and coverage included

Unlimited seats included

Most Popular

abi. Starter

£149/month

£149/month

AI interviews and document reading, for teams ready to find what the map alone cannot show.

What's included

10 AI interviews included

10 documents read into your map

abi. Clone: build, export and present, free

Quick wins, timings and coverage included

1 seat included (+£49/seat/month) · Email support

Most Popular

abi. Pro

£497/month

£497/month

Full-team interviews, more documents, and unlimited seats for growing organisations.

What's included

50 AI interviews included

50 documents read into your map

abi. Clone: build, export and present, free

Quick wins, timings and coverage included

Unlimited seats included

Frequently asked questions

What people ask before they sign up for abi. FDE.

Frequently asked questions

What people ask before they sign up for abi. FDE.

Frequently asked questions

What people ask before they sign up for abi. FDE.

Do I need to buy this to use the map?

No. abi. Clone is free and always will be: departments, roles, systems, processes, export and present, no card. FDE adds the interviews and the analysis on top.

How long does a full audit take?
Do my team need accounts?
What if someone gives a wrong answer?
Can we use it for appraisals?
What happens when we hit the interview limit?

Helpful insights to help you grow

Explore our latest articles to help your SaaS product succeed and scale smarter.

Stylized white envelope icon tilted at an angle, representing a message or notification.
Stylized white envelope icon tilted at an angle, representing a message or notification.

Start with the free Clone. Add the interviews when you want the truth.

No card required. Upgrade whenever you are ready.